Work

Comparative advertising effectiveness in Latin America: evidence from Chile

Year: 2012

Type: article

Source: International Marketing Review

DOI: 10.1108/02651331211229769

Authors: Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, Pablo Farías

Institution: University of Chile

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062897343

FWCI: 10.05

Cites: 99

Cited by: 33

Related to: 10