Work

Threats to the External Validity of Brand Extension Research

Year: 2001

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.38.3.326.18864

Authors: Richard R. Klink, Daniel C. Smith

Institutions: Loyola University Maryland, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062912008

FWCI: 36.32

Cites: 39

Cited by: 397

Related to: 10