Work

Investigating the Use of Advertising for Communicating a Hotel's Strategic Assets

Year: 2000

Type: article

Source: Journal of Hospitality & Leisure Marketing

DOI: 10.1300/j150v07n03_03

Authors: Aviad A. Israeli, Nicole Adler, Abraham Mehrez, James A. Sundali

Institutions: Ben-Gurion University of the Negev, University of Nevada, Reno

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062995667

FWCI: 1.246

Cites: 33

Cited by: 21

Related to: 10