Work

An experimental study on the relationship between consumer involvement and advertising effectiveness

Year: 2001

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850110764702

Author: Shwu‐Ing Wu

Institution: National Chin-Yi University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063021169

FWCI:

Cites: 30

Cited by: 35

Related to: 10