Work

Promotional competitions as a marketing tool in food retailing

Year: 1998

Type: article

Source: British Food Journal

DOI: 10.1108/00070709810230472

Author: Sue Peattie

Institution: University of Glamorgan

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063348842

FWCI:

Cites: 21

Cited by: 43

Related to: 10