Work

The Marketing of Services: Managing the Intangibles

Year: 1985

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004748

Authors: Angela M. Rushton, David J. Carson

Institution: University of Ulster

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063374916

FWCI: 4.802

Cites: 7

Cited by: 198

Related to: 10