Work

Spontaneous Visualization and Concept Evaluation

Year: 2007

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-031-88079-7_9

Authors: Donald R. Lehmann, Jennifer Ames Stuart, Gita Venkataramani Johar, Anil Thozhur

Institution: Columbia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063411207

FWCI: 2.354

Cites: 46

Cited by: 8

Related to: 10