Work

An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty

Year: 2012

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679200306

Authors: Jeffrey S. Podoshen, Susan A. Andrzejewski

Institution: Franklin & Marshall College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063470071

FWCI: 24.24

Cites: 125

Cited by: 315

Related to: 9