Work

Project marketing and systems selling — in search of frameworks and insights

Year: 1996

Type: article

Source: International Business Review

DOI: 10.1016/s0969-5931(96)00026-1

Authors: Bernd Günter, Andrea Bonaccorsi

Institutions: Heinrich Heine University Düsseldorf, University of Pisa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063489484

FWCI: 1.814

Cites: 4

Cited by: 44

Related to: 10