Work

Conceptualizing content marketing: a delphi approach

Year: 2015

Type: article

Study design: Observational Study

Source: MERCATI & COMPETITIVITÀ

DOI: 10.3280/mc2015-001003

Authors: Maria Palazzo, Agostino Vollero

Language: Italian

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063501328

FWCI: 3.314

Cites: 43

Cited by: 17

Related to: 10