Work

Exploring children's choice: The reminder effect of product placement

Year: 2004

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20025

Authors: Susan Auty, Charlie Lewis

Institution: Lancaster University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063531088

FWCI: 14.04

Cites: 40

Cited by: 313

Related to: 10