Work

The theory and practice of marketing planning in the smaller business

Year: 1999

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509910260931

Author: Roger Brooksbank

Institution: University of Waikato

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063623213

FWCI: 2.765

Cites: 9

Cited by: 27

Related to: 10