Work

Marketing in the new millennium

Year: 1995

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569510147712

Author: Peter Doyle

Institution: University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063656867

FWCI: 18.87

Cites: 30

Cited by: 230

Related to: 10