Work

Consumers' green involvement and the persuasive effects of emotional versus functional ads

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.11.054

Authors: Jörg Matthes, Anke Wonneberger, Desirée Schmuck

Institution: University of Vienna

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063687472

FWCI: 25.2

Cites: 43

Cited by: 324

Related to: 10