Work

Measuring and Modifying Consumer Impulsiveness: A Cost‐Benefit Accessibility Framework

Year: 1996
Type: article
Author: Radhika Puri
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2063690948
FWCI: 3.6
Cites: 42
Cited by: 334
Related to: 10