Work

New brands diluting the personality of existing brands

Year: 2013

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2013.2

Authors: Minkyung Choy, Jae II Kim

Institution: Seoul National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Institute of Management Research, College of Business Administration Seoul National University

OpenAlex ID: W2063701706

FWCI: 0.991

Cites: 52

Cited by: 12

Related to: 10