Work

An ecological niche theory approach to the measurement of brand competition

Year: 1990

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00640803

Authors: George R. Milne, Charlotte H. Mason

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063760132

FWCI: 3.227

Cites: 25

Cited by: 34

Related to: 10