Work

Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367370302

Author: Chingching Chang

Institution: National Chengchi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063973550

FWCI: 11.98

Cites: 47

Cited by: 69

Related to: 10