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Implementation of Social Crm in an Automotive Company: Monitoring Customers Preferences and Improving Brand Awareness

Year: 2013

Type: conference-paper

Source: CINECA IRIS Institutional Research Information System (University of Bari Aldo Moro)

Authors: Agostino Marengo, Anna Pagano, Alessio Barbone

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W206398379

FWCI:

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