Work

Taking brand repertoires seriously

Year: 1994

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.1994.28

Author: Wendy Gordon

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064024816

FWCI: 1.421

Cites:

Cited by: 10

Related to: 10