Work

Beyond the world of packaged goods: assessing the relevance of integrated marketing communications for retail and consumer service marketing

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/135272696346132

Authors: Glen J. Nowak, Glen T Cameron, Denise Delorme

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064095154

FWCI: 1.814

Cites:

Cited by: 27

Related to: 10