Work

Country-of-Origin Effects for Uni-National and Bi-National Products

Year: 1988

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8490379

Authors: C. Min Han, Vern Terpstra

Institution: University of Michigan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064128128

FWCI: 8.668

Cites: 36

Cited by: 968

Related to: 10