Work

Developing a decision tool for identifying operational and attractive segments

Year: 1995

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652549500000011

Author: Sally Dibb

Institution: University of Warwick

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064326484

FWCI: 2.708

Cites: 35

Cited by: 27

Related to: 10