Work

Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour

Year: 2014

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2013-0062

Author: Arpita Khare

Institution: Indian Institute of Management Rohtak

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064542934

FWCI: 26.71

Cites: 81

Cited by: 141

Related to: 10