Work

Marketing et valeur de l'entreprise: mesures, méthodes, résultats et voies futures de recherche

Year: 2009

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010902400404

Authors: Shuba Srinivasan, Dominique M. Hanssens

Institutions: Boston University, University of California, Los Angeles

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064565799

FWCI: 1.037

Cites: 120

Cited by: 8

Related to: 10