Work

Factors underlying the phenomenon of consumer ethnocentricity: evidence from four central European countries

Year: 1999

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/095939699342444

Authors: Irena Vida, Ann Fairhurst

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Concordia University

OpenAlex ID: W2064592166

FWCI: 1.385

Cites: 22

Cited by: 125

Related to: 10