Work

The Cognitive Processes Mediating Acceptance of Advertising

Year: 1973

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377301000108

Author: Peter L. Wright

Institution: University of Illinois Urbana-Champaign

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064627049

FWCI: 18.81

Cites: 8

Cited by: 472

Related to: 10