Status quo des multi-channel-managements im deutschen einzelhandel
Year: 2006
Type: article
Source: Thexis
DOI: 10.1007/bf03249125
Authors: Joachim Zentes, Hanna Schramm-Klein
Institution: Saarland University
Language: German
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2064634858
