Work

Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion

Year: 2014

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-014-9294-1

Authors: Laura Smarandescu, Terence A. Shimp

Institutions: Iowa State University, University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064788972

FWCI: 2.133

Cites: 27

Cited by: 23

Related to: 10