Work

Mobilizing the Consumer: Assembling the Subject of Consumption

Year: 1997

Type: article

Source: Theory Culture & Society

DOI: 10.1177/026327697014001001

Authors: Peter Miller, Nikolas Rose

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064852760

FWCI: 13.71

Cites: 33

Cited by: 334

Related to: 10