Work

How to develop new approaches to RFM segmentation

Year: 2004

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740131

Author: Amoy X Yang

Institution: General Motors (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: General Motors Corporation

OpenAlex ID: W2064873396

FWCI: 0.936

Cites: 4

Cited by: 38

Related to: 10