Work

Brand Advertising Competition and Industry Demand

Year: 1984

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1984.10672913

Author: Kent M. Lancaster

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064916394

FWCI: 1.604

Cites: 33

Cited by: 32

Related to: 10