Work

Construing loyalty through brand experience: The mediating role of brand relationship quality

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2014.16

Authors: Eliane Cristine Francisco-Maffezzolli, Elder Semprebon, Paulo Henrique Muller Prado

Institution: Pontifícia Universidade Católica do Paraná

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064928605

FWCI: 12.8

Cites: 39

Cited by: 106

Related to: 10