Work

Ruminations on Theory and Research Scholarship in Marketing

Year: 2005

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1509/jppm.24.1.127.63885

Author: Robert A. Peterson

Institution: The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064979386

FWCI: 3.825

Cites: 24

Cited by: 10

Related to: 10