Work

The role of attributions in consumer perceptions of retail advertisements promoting price discounts

Year: 1994

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00994103

Authors: Scot Burton, Donald R. Lichtenstein, Abhijit Biswas, Katherine Fraccastoro

Institutions: University of Arkansas at Fayetteville, Louisiana State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065324032

FWCI: 1.418

Cites: 16

Cited by: 24

Related to: 10