Work

Positioning analysis with self-organizing maps An exploratory study on luxury hotels

Year: 1995

Type: article

Source: Cornell Hotel and Restaurant Administration Quarterly

DOI: 10.1016/0010-8804(96)81007-x

Author: J MAZANEC

Institution: Vienna University of Economics and Business

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065366143

FWCI: 8.087

Cites: 80

Cited by: 100

Related to: 10