Work

Narrative analysis of a marketing relationship: The consumer's perspective

Year: 1998

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199805)15:3<195::aid-mar1>3.0.co;2-5

Authors: Barbara B. Stern, Craig J. Thompson, Eric J. Arnould

Institutions: Rutgers, The State University of New Jersey, University of Wisconsin–Madison, University of South Florida

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065404242

FWCI: 8.787

Cites: 54

Cited by: 185

Related to: 9