Work

Does Synergy Work? An Examination of Cross-Promotion Effects

Year: 2007

Type: article

Source: The International Journal on Media Management

DOI: 10.1080/14241270701632654

Authors: Tang Tang, Gregory D. Newton, Xiaopeng Wang

Institutions: Ohio University, University of South Florida, University of South Florida St. Petersburg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065592294

FWCI: 0.918

Cites: 24

Cited by: 33

Related to: 10