Work

New product development: using the salesforce to identify opportunities

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858629710157922

Authors: Geoffrey L. Gordon, Denise D. Schoenbachler, Peter F. Kaminski, Kimberly A. Brouchous

Institution: Northern Illinois University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065628682

FWCI:

Cites: 26

Cited by: 58

Related to: 10