Work

Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging

Year: 1998

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/135272698345762

Authors: Robert L. Underwood, Julie L. Ozanne

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065638839

FWCI: 1.597

Cites: 25

Cited by: 132

Related to: 10