Work

Norm violations and the role of marketplace comparisons in positioning brands

Year: 2007

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-007-0050-4

Authors: Robert D. Jewell, Michael J. Barone

Institutions: Kent State University, University of Louisville

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065712977

FWCI: 1.181

Cites: 31

Cited by: 27

Related to: 10