Work

The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆

Year: 2009

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2009.04.004

Authors: Artur Baldauf, Karen S. Cravens, Adamantios Diamantopoulos, Katharina Petra Zeugner-Roth

Institutions: University of Bern, University of Tulsa, University of Vienna, Vlerick Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2065799381

FWCI: 19.7

Cites: 131

Cited by: 150

Related to: 10