Work

Product-Country Images in Canada and in the People's Republic of China

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v11n01_02

Authors: Sadrudin A. Ahmed, Alain D'astous

Institutions: University of Ottawa, Telfer School of Management, Université de Sherbrooke

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065964636

FWCI: 5.54

Cites: 31

Cited by: 44

Related to: 10