Work

The Product Enthusiast: Implications for Marketing Strategy

Year: 1986

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008170

Author: Peter H. Bloch

Institution: Louisiana State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065968634

FWCI: 6.451

Cites:

Cited by: 194

Related to: 9