Work

Using promotional messages to manage the effects of brand and self‐image on brand evaluations

Year: 1996

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769610118921

Author: Timothy R. Graeff

Institution: Middle Tennessee State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2066208858

FWCI: 1.2

Cites: 11

Cited by: 356

Related to: 10