Work

The Elements of Marketing

Year: 1947

Type: article

Source: Journal of Marketing

DOI: 10.2307/1246310

Authors: Earl S. Fullbrook, Paul D. Converse, Harvey W. Huegy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2066428353

FWCI:

Cites:

Cited by: 44

Related to: 10