Work

Sustainability as corporate culture of a brand for superior performance

Year: 2012

Type: article

Source: Journal of World Business

DOI: 10.1016/j.jwb.2012.07.015

Authors: Suraksha Gupta, V. Kumar

Institutions: Brunel University of London, Georgia State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W2066610304

FWCI: 16.43

Cites: 120

Cited by: 196

Related to: 10