Work

Problems and Challenges in Social Marketing

Year: 1981

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298104500208

Authors: Paul N. Bloom, William D. Novelli

Institutions: Marketing Science Institute, Porter Novelli (United States)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2066655538

FWCI: 21.76

Cites: 16

Cited by: 313

Related to: 10