Work

Cultural authenticity as a heuristic process: An investigation of the distraction hypothesis in a consumer evaluation paradigm

Year: 2014

Type: article

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2014.05.010

Authors: Adrian Casey, Ben Slugoski, Edward Helmes

Institutions: James Cook University, University of Pecs

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2066735313

FWCI: 2.137

Cites: 38

Cited by: 8

Related to: 10