Work

The Goals of Customer Relationship Management

Year: 2010

Type: article

Source: International Journal of Customer Relationship Marketing and Management

DOI: 10.4018/jcrmm.2010090402

Author: Ronald E. Goldsmith

Institution: Florida State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2066879352

FWCI: 2.959

Cites: 20

Cited by: 14

Related to: 10